StorePulse turns each scan of a competitor's Shopify store into typed, plain-language events. These are the signals it detects, what each one means, and the event names you can filter and alert on.
Each event carries the store, the product or page, what it was, what it is now, and an impact level, so a feed of a hundred changes can be cut down to the five that matter.
Every variant's price is compared on every scan. An increase or a decrease is recorded with the old and new amount and the percentage move, and it feeds the product's price history chart so a slow drift is as visible as a one-day cut.
PRICE_INCREASED · PRICE_DECREASEDA compare-at price appearing, moving, or vanishing is how a Shopify store runs a sale, so each is its own event: sale started, sale changed, sale ended. A compare-at price that changes without a discount being on is recorded separately, so an anchor-price rewrite is not mistaken for a promotion.
DISCOUNT_STARTED · DISCOUNT_CHANGED · DISCOUNT_ENDED · COMPARE_AT_PRICE_CHANGEDSubscribe-and-save plans, refill cadence, bundle offers and other selling plans on a product page. A competitor adding a subscription, changing its discount, or switching a product to subscription-only is a pricing move that a unit price alone would never show.
PROMOTION_CHANGEDA product that appears in the public catalog is a launch; one that disappears is a delisting; one that returns after being pulled is a restoration. The first scan is a single baseline event, so you are only told about what changed after you started watching.
PRODUCT_ADDED · PRODUCT_REMOVED · PRODUCT_RESTOREDTitles and descriptions are diffed, and image sets are tracked for additions, removals, and reordering — a new hero image or a rewritten benefit list is a positioning move worth seeing before it shows up in their ads.
PRODUCT_TITLE_CHANGED · PRODUCT_DESCRIPTION_CHANGED · PRODUCT_IMAGE_ADDED · PRODUCT_IMAGE_REMOVED · PRODUCT_IMAGE_REORDEREDNew sizes, colors, or bundles on an existing product; variants that are retired; option values that are renamed. Tracked per variant, so a price change on one size does not read as a change to the whole product.
VARIANT_ADDED · VARIANT_REMOVED · VARIANT_OPTION_CHANGEDAvailability is read per variant on every scan. A sell-out is often the first public sign of demand or a supply problem; a restock is the moment their ads switch back on. Both are events you can alert on.
SOLD_OUT · RESTOCKEDNew collections, products entering or leaving them, and position changes inside them. Shopify's default collection order is best-selling, so a product climbing a collection is the closest public proxy for what a competitor is actually selling; only moves deep and large enough to be a trend rather than jitter are reported.
COLLECTION_ADDED · COLLECTION_PRODUCT_ADDED · COLLECTION_PRODUCT_REMOVED · COLLECTION_PRODUCT_MOVEDCollection descriptions, About pages, shipping and returns policies, landing pages, blogs, and articles are captured as meaningful text and diffed. A new landing page or a rewritten guarantee usually lands before the campaign does.
CONTENT_ADDED · CONTENT_CHANGEDTitle tags, meta descriptions, H1s, and canonical URLs on product pages. Rewritten titles show which keywords a competitor is chasing; a canonical change shows consolidation or cleanup work under way.
SEO_CHANGEDEvery scan stores full-page screenshots of the storefront at a desktop viewport, and at a phone viewport on Entrepreneur and Team. Compare any two captures to see a redesign, a new banner, or a mobile-only promotion the way shoppers did.
Pin up to 10 products on Entrepreneur or 50 on Team for hourly price and stock polling. A launch-day discount or a sell-out is caught within the hour instead of the next scheduled scan.
Team workspaces can connect an AI assistant through StorePulse's MCP endpoint. Sign in with OAuth, then ask which competitors dropped prices this week, pull a product's price history, or add a new store — scoped to your workspace and revocable from Settings.
Public storefront data only, collected politely, delivered as events you can act on.
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